Sentry Card International Logo  
Stop Losses Due to Credit Card Theft & Fraud
The First & ONLY Proactive Credit Card Fraud Prevention System
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LifeLock, whose founder Todd Davis proudly announces his social security number in commercials, has a“WalletLock” service that helps report and replace lost or stolen credit cards, driver’s licenses, insurance cards and other documents. LifeLock also says it monitors databases looking for evidence that personal information is for sale or that someone is using your name at a different address. In truth, LifeLock does little more than monitor their client’s credit reports for new accounts and pull yearly credit reports.

 

 

LifeLock’s reputation was shaken when one person did succeed in “taking” the CEO’s identity. Last year, a Texas man used Davis’s social security number to get a $500 payday-advance loan. Now, Associated Press reports that Davis is being sued by disgruntled clients who claim that he knew his service didn’t work because it hadn’t even worked for him. The plaintiffs are seeking class action status for the lawsuit; LifeLock has over 700,000 clients at $110.00 per year. Original cost of plan was $12.95±.

LifeLock’s advertising is also under fire in a lawsuit on two counts. First, Experian contends that the company misleads consumers and does too little to establish that the services and goods they provide could be obtained independently by consumers for free. And second, the lawsuit challenges LifeLock’s claim that its service makes identity theft “virtually impossible.” Such claims, according to Experian, only account for new-account fraud (when ID thieves open new accounts in your name) and fail to account for other forms of identity theft, such lost or stolen credit cards.

There are dozens of credit monitoring services in the U.S. today. Research indicates, however, that there are no services on the market which compare in any way to that of the Sentry Card™.

 

Sentry Card Market Comparison
Identity fraud protection service YES YES
Membership includes trigger card that looks like real credit card YES NO
When thieves try to use “dummy” card the service is activated YES NO
Service includes four complete steps to stop illegal use of identity YES NO
Real-time notification of fraudulent usage to credit reporting agencies YES NO
Early fraud detection and prevention YES NO
Reduced losses to card issuers YES SOME
Reduced losses to merchants YES SOME
Reduced losses to cardholders YES SOME
Automatic deactivation of stolen cards YES NO
Automatic activation of replacement cards YES NO
Deterrent to credit card theft and fraud YES NO
Communication to cardholders, card issuer and others YES FEW
Enormous target market YES YES


Licensing Opportunities
& Patent Information
 

What We Are Looking For:
Currently, we are seeking a licensing arrangement involving the patent to make, use, manufacture, market, and distribute Sentry Card™.
Please contact :

Mark Seegar,
Managing Partner,
Sentry Card International L.L.C.
at (817) 808-1836 or
e-mail at mseegar@gmail.com
to discuss this rare and lucrative
new product opportunity.

W e are not opposed to other arrangements such as Venture Capital or outright assignement of patent. If you have an idea on what would work best for you and your organization please let me know. I am available to discuss all options.

Patent Information
Mr. Seegar holds United States Utility Patent No. 6,955,294 filed on August 6th, 2004, and issued on October 18th 2005.

The patent for the Sentry Card™ expires in 2024 commensurate with the filing date. This patent has twenty-six claims that protect the exclusive design and function of the Sentry Card™ known as the patent for Apparatus and Method or Preventing Credit Card Fraud.

 

Sentry Card Prospectus (PDF)

 
   

 

 
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