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Stop Losses Due to Credit Card Theft & Fraud
The First & ONLY Proactive Credit Card Fraud Prevention System
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Industry & Market Analysis

Industry Size and Trends
Identity theft statistics now show that one in four U.S. households has been a victim of identity theft in the past five years, according to a report released by the federal government for the first time measures the full extent of the crime wave.In the last year alone, 10 million people were victimized, according to a survey of 4,000 adults sponsored by the Federal Trade Commission. Identity theft cost victims $5 billion in out-of-pocket expenses and nearly $48 billion in losses to businesses and financial institutions last year.

 

A Summary of the Identity Theft Statistics per Year and Growing
• Number of victims: 9.9 million
• Average loss to businesses per victim: $4,800
• Loss to businesses: $47.6 billion
• Average out-of-pocket loss for victims: $500
• Total loss to victims: $5 billion
• Hours spent per victim resolving the problem: 30
• Hours spent resolving problem: 297 million
(Source: FTC identity theft survey report)

More Statistics:
• Nearly 25% of all victims said their personal information, such as credit cards,
checkbooks and Social Security cards, stolen, according to the report.
• Just 11% of the survey respondents said they were aware that their personal information had been taken before discovering they were victims of identity theft.
• One-quarter of the victims said the misuse of their information occurred in one day,
and 12% said the crime occurred over a period of more than six months
 
Target Market Analysis
According to data from the U.S. Census Bureau, there were 173 million credit card holders in the U.S. in 2007, and that number is projected to grow to 181 million by 2012. The target market for the Sentry Card™ consists of these 173 million citizens who have the potential of being victimized by credit thieves.
 
Target Market Statistics:
  • 73 percent of U.S. families have credit cards
• There are 1.5 billion credit cards in use in the U.S.
• 76 percent of undergraduates have credit cards
• 41 percent of college students have credit cards
• Average consumer has 13 different credit/debit cards
• 443 million debit cards in use
 
Distribution
The Sentry Card™ has many potential distribution outlets. Because the effects of credit fraud are so widespread, so are the distribution possibilities for this technology. Distributions include, but are not limited to the following:
  • Television/Internet advertising and sign up
• Shopping center kiosks
• Direct mail
• Merchant direct
• Credit card issuing banks
• Credit protection companies (LifeLock, etc..)
• Credit card companies (Visa, Mastercard, Amex, Discover)
• Credit bureaus (Equifax, TransUnion, Experian)
   
Television, internet and direct mail advertising is far reaching and is a superb way to get important information into the hands of consumers. This is a typical and economical distribution outlet. Additionally, store kiosks can be set up allowing the customer to purchase a card and activate it for use at the checkout or at home.Picture of Woman's Wallet

Merchants who are often times the most negatively affected by credit card fraud will be eager to promote the sale and usage of the Sentry Card™. Many merchants already promote store credit accounts during checkout and the Sentry Card™ is the perfect addition to add onto the consumer’s first credit purchase or to be sold as a stand alone protection service to those who already have store credit or other credit card accounts. This is an ideal way for merchants to ensure widespread consumer reach, ensuring the ultimate protection for themselves and their customers.

Banks that issue credit cards often use the initial acceptance stage to market additional products and services. Statistics show that consumers are more likely to add services at the time they first open accounts, while having a clear line of credit. Issuing banks can take advantage of this mindset by offering this unique protection service.

Finally, existing fraud protection services can offer the added protection of the Sentry Card™ to their existing services, increasing the effectiveness of their initial claims and offering their customer something tangible in return for their fees. Having the Sentry Card™ tucked into purses and wallets will allow consumers to feel a part of the protection process instead of trusting their protection to an “invisible” third party.
Licensing Opportunities
& Patent Information
 

What We Are Looking For:
Currently, we are seeking a licensing arrangement involving the patent to make, use, manufacture, market, and distribute Sentry Card™.
Please contact :

Mark Seegar,
Managing Partner,
Sentry Card International L.L.C.
at (817) 808-1836 or
e-mail at mseegar@gmail.com
to discuss this rare and lucrative
new product opportunity.

W e are not opposed to other arrangements such as Venture Capital or outright assignement of patent. If you have an idea on what would work best for you and your organization please let me know. I am available to discuss all options.

Patent Information
Mr. Seegar holds United States Utility Patent No. 6,955,294 filed on August 6th, 2004, and issued on October 18th 2005.

The patent for the Sentry Card™ expires in 2024 commensurate with the filing date. This patent has twenty-six claims that protect the exclusive design and function of the Sentry Card™ known as the patent for Apparatus and Method or Preventing Credit Card Fraud.

 

Sentry Card Prospectus (PDF)

 
   

 

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